Categories of personal information- | Collected? | Categories of sources from which collected- | Business of commercial purpose for which each category will be used- |
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers | Yes | Site; Third party data analytics providers | Advertising/marketing; Update internal database; Analytics; Connect you with the services featured on the Site; Track consumer interaction (counting ad impressions, verifying positioning and quality of ad impressions, etc.); Short-term, transient use; and Legal compliance |
Any categories of personal information described in subdivision (e) of Sec. 1798.80M | Yes | Site; Third party data analytics providers | Advertising/marketing; Update internal database; Analytics; Connect you with the services featured on the Site; Track consumer interaction (counting ad impressions, verifying positioning and quality of ad impressions, etc.); Short-term, transient use; and Legal compliance |
Characteristics of protected classifications under California or federal law | Yes | Site; Third party data analytics providers | Advertising/marketing; Update internal database; Analytics; Connect you with the services featured on the Site; Track consumer interaction (counting ad impressions, verifying positioning and quality of ad impressions, etc.); Short-term, transient use; and Legal compliance |
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | No | N/A | N/A |
Geolocation information | No | N/A | N/A |
Audio, electronic, visual, thermal, olfactory, or similar information | Yes | Site; Third party data analytics providers | Advertising/marketing; Update internal database; Analytics; Connect you with the services featured on the Site; Track consumer interaction (counting ad impressions, verifying positioning and quality of ad impressions, etc.); Short-term, transient use; and Legal compliance |
Professional or employment-related information | No | N/A | N/A |
Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99) | No | N/A | N/A |
Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99) | No | N/A | N/A |
Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Yes | Site; Third party data analytics providers | Advertising/marketing; Update internal database; Analytics; Connect you with the services featured on the Site; Track consumer interaction (counting ad impressions, verifying positioning and quality of ad impressions, etc.); Short-term, transient use; and Legal compliance |